She-conomy : women, business, comsumption and marketing…

It is the first video I translated for the Lingua Franca Academy and I wanted to show it to you because it is very representative of a new generation of peculiarly lively entrepreneurs : Women !

In this clip, they talk about 70% of business being started by women.  In the last training courses that I coordinated in Belgium, figures were closer to 80-85% of women.  Women are now a new force you have to count with !that matters !

This video, initially published on the Blog She-conomy, has been produced by Stephanie Holland, woman entrepreneur and founder of the marketing agency  Holland & Holland.   She knows what she’s talking about.

I did the English transcription and the French translation with the open source translation website http://www.dotsub.com.  Translation of documents, including videos, is one of the Lingua Franca Academy’s activities.  It corresponds to one of our goals : promoting languages and intercultural exchanges.

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